Dave Sudduth started conceptualizing what would eventually become Clucic Technology Services in August of 2013. While Dave had no desire to launch his own venture, Clucic came to life as a byproduct of a completely unrelated series of changes at another business. When all was said and done, he found himself in a unique position. He was the owner of a company, a blank slate, he could define how the company would operate, how it would treat staff, how it would treat customers, how it would be a part of the community. So, he ran with it and here we are.
Building Something Different
One of the first steps taken after basic formation occurred was to bring on a staff member to share the inevitable load or running an IT service business. In July of 2015 Jason Phillips was welcomed to the team as the Chief Technology Officer. Dave and Jason have worked in various capacities in both internal IT departments as well as at different service organizations throughout their careers. This varied experience in a variety of environments gives them a unique perspective that they love to apply to small businesses. Both have a desire to allow companies to see the benefits of “good IT” that some believe is only possible for the large players out there.
What’s In a Name?
When Dave went looking to name the business he had a few wishes:
▪ A name that didn’t have his name in it
There is no issue with having your name in your business, I’ve just never had a desire to see my name in lights and this way the business can outlast me.
▪ An available “.com” between 4 and 8 characters long
▪ He was also drawn to the notion of creating something entirely new. New business, new name, new word.
There are several well known companies with names that are fabrications: Kodak, Häagen-Dazs, Reebok, Kinko’s, Google, Canon, Skype, and Lego. Additionally, my wife likes word games, so I gave her the challenge of creating a word, and she came up with what I thought was a winner.
New Word? New Definition.
proper noun | clu·cic |
Definition of CLUCIC
- a technology company that understands the servant side of ‘customer service’
- an organization dedicated to the betterment of business through the effective use of technology